# Son of a Tailor

> Son of a Tailor makes considered everyday essentials, made to order in Portugal. Founded in Copenhagen in 2014, we cut and sew each garment only once it is ordered — to a custom fit generated by our Perfect Fit Algorithm from four simple inputs, or to a pre-engineered size. Nothing is made in advance, so there is no inventory and waste is eliminated by design. We choose our materials with intention — Supima cotton, extra-fine Merino wool, and cashmere spun outside Florence — and we stand behind the fit with our Free Remake Guarantee. Every garment is made to order, made to fit, and made to last.

## About

- Founded in Copenhagen in 2014; every garment is made to order and produced in Portugal.
- Made-to-order model: nothing is made until it is ordered, so there is no inventory and waste is eliminated by design.
- Custom fit from our Perfect Fit Algorithm, which has fitted 100,000+ customers across 65+ countries from four simple inputs.
- SON Supply, our own production house in Santo Tirso, Portugal, opened in 2023 for full control over quality and process.
- A third-party Life Cycle Assessment (ISO 14040/14044) measured a 25% lower Global Warming Potential for our Cotton T-Shirt versus mass production.
- Free Remake Guarantee: if the fit is not right, we remake the garment free of charge, up to two months after purchase.
- Certified B Corp.

The links below cover what we make, how made-to-order and custom fit work, the materials we choose, and how to reach us. We link category pages rather than individual products, because the range changes; the categories always lead to what is currently available.

## Products

- [All products](https://www.sonofatailor.com/products): the full made-to-order range of essentials.
- [T-Shirts](https://www.sonofatailor.com/products/t-shirts): our T-Shirts, led by the Cotton T-Shirt — a favorite since day one.
- [Polo shirts](https://www.sonofatailor.com/products/polo-shirts): piqué and knitted polos, made to order.
- [Shirts](https://www.sonofatailor.com/products/shirts): button-up shirts, including Oxford cloth.
- [Knitwear](https://www.sonofatailor.com/products/knitwear): Merino, cashmere and lyocell knits, 3D-knitted in one piece.
- [Bestsellers](https://www.sonofatailor.com/bestsellers): the essentials our customers return to most.
- [New arrivals](https://www.sonofatailor.com/new-arrivals): the latest additions to the range.

## How it works: made to order & custom fit

- [Our mission](https://www.sonofatailor.com/our-mission): how custom fit, our sizing and the Free Remake Guarantee work.
- [Our production](https://www.sonofatailor.com/our-production): how garments are made to order in Portugal, including our own production house, SON Supply.

## Materials & guides

- [Notes](https://www.sonofatailor.com/notes): our editorial — material guides, and stories from the people and places behind the brand.
- [Supima cotton 101](https://www.sonofatailor.com/notes/supima-101): what makes Supima cotton, and its extra-long staples, worth choosing.
- [Cashmere 101](https://www.sonofatailor.com/notes/cashmere-101): how to judge cashmere, and the grade we use.
- [Lyocell 101](https://www.sonofatailor.com/notes/lyocell-101): what lyocell is and how it wears.
- [Piqué polo shirt 101](https://www.sonofatailor.com/notes/pique-polo-shirt-101): the piqué knit, and what makes a polo worth keeping.
- [Oxford shirt 101](https://www.sonofatailor.com/notes/oxford-shirt-101): Oxford cloth, and how to wear an Oxford shirt.
- [A tale of three knits](https://www.sonofatailor.com/notes/a-tale-of-three-knits): Merino, cashmere and lyocell, compared.

## Our impact

- [T-shirt footprint](https://www.sonofatailor.com/t-shirt-footprint): the third-party Life Cycle Assessment behind our Cotton T-Shirt.
- [B Corp](https://www.sonofatailor.com/b-corp): our B Corp certification and what it means.

## Help

- [FAQ](https://www.sonofatailor.com/faq): answers on fit, sizing, materials and orders.
- [Support](https://www.sonofatailor.com/support): help, returns and the Free Remake Guarantee.
- [Contact](https://www.sonofatailor.com/contact): how to reach us.

## Optional

- [Making of cashmere](https://www.sonofatailor.com/notes/making-of-cashmere): inside our cashmere, spun by Linsieme outside Florence.
- [B Corp, forever](https://www.sonofatailor.com/notes/b-corp-forever): a longer read on the work behind our certification.