We want your clothes to fit perfectly. When they fit, you wear them. When you wear them often, they become favorites. The world needs stuff that lasts. So, we make clothing that does.
New Arrivals
June Colors
June’s palette explores a range of cool blues, gently balanced by ‘Moss Grey.’ ‘Overseas’ is a bold, invigorating shade that subtly hints at bright waters, bringing a unique sense of clarity and boldness to a casual outfit.
Pearl Knit Open Collar Polo
Laid-back summer sophistication: this polo foregoes the buttoned placket in favor of an open collar, making this an intentionally relaxed but not less elegant take on the classic.
About Us
Our Mission
We want your clothes to fit perfectly. When they fit, you wear them. When you wear them often, they become favorites. The world needs stuff that lasts. So, we make clothing that does.
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Our Production
At our own production facility SON Supply, we translate your body data into a perfect, lasting fit every time. With trusted local partners, we’re committed to delivering custom fit, made to order clothing that stands the test of time.
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Our Impact
We believe business should make a positive impact for everyone. Our made-to-order model means we deliver the perfect fit every time — while helping to lighten fashion's footprint on the planet.
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Visit us offline
Our store is designed to put you center stage. Stop by 7 days a week to receive guidance on achieving the fit that's just right for you, feel our range of fabrics, and check out the latest launches.
Free Remake Guarantee
If you aren't 100% satisfied with the fit, get a free remake up to 4 months after purchase, and we'll even pay to ship it to you.
Worldwide shipping
We ship from Europe where our production is based. But you can enjoy our custom-fit garments around the world. Any questions about our shipping options? Get in touch via the chat function.
We’re here to help
Have questions about our approach or how to achieve the fit you're after? We're just one click away. Simply drop us a message via the chat function and our team will get back to you.