Designed in Denmark. Produced in EU.

Privacy Policy

Who is responsible?

Data protection is important to us. We do everything we can to ensure that your personal information you provide us, are used correctly. We will not collect and save more information than needed and treat it with care. We comply with European standards.

Responsible for collecting, processing and storing your personal information for this website is Son of a Tailor. To get in contact with us concerning personal data, please refer to:

Son of a Tailor ApS
Frederiksholm Kanal 4, 1.
1220 København K
Data Protection Officer: Head of Engineering at Son of a Tailor

What information do we collect?

We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature. When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, body measurements, payment details, purchase and browsing behaviour, website usage, website usage or other information. Credit card information will be requested for the purchase and processes by a payment provider. The information will be stored encrypted with us, as a proof of the payment. Those data are mandatory to process the order placed. Please refer to the point “How Do We Protect Visitor Information?” about this. You may, however, visit our site anonymously. We also collect information about gift recipients so that we can fulfill the gift purchase. Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.

Your provided data will be modifiable for you in your personal account, which is only accessible by an individual password of your choice. You can log into your personal account to see your saved data. Furthermore you have the right to request information regarding the usage of your information. (Please contact our Data Protection Officer or the Customer Service for this.) The data concerning the transaction will be stored with us for a period of at least 5 years after the end of the financial year, when the order is placed, due to the Danish Bookkeeping Act. Personal information will be stored for an unlimited period of time, except you ask for erasure.

How do we use your information?

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: to personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested. To allow us to better service you in responding to your customer service requests. To quickly process your transactions. To inform you about interesting news about the company and to send you personalized promotion for advertising purposes. To better understand the usage of our website and to conduct analysis. To administer a contest, promotion, survey or other site feature. If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How does the e-mail subscription work? How can I opt-in or opt-out" section below. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. Information will be saved for an unlimited period of time, unless you ask us to erase your personal information. All credit card and payment information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information, also for social media. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work). You do this through your browser (like Safari or Internet Explorer) settings. Each browser is a little different, so look at your browser “Help” menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders by contacting customer service at

Do we disclose the information we collect to outside parties?

We do not transfer your personally identifiable information to outside parties unless we provide you with advance notice, except as described in our Privacy Policy. The term "outside parties" does not include our business. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How Can You Modify Or Remove Information You Have Provided To Us?

To modify your personal information, you can easily change your information in the "My Account" section on our website. To delete all of your online account information from our database (Right to be forgotten), sign into section of our site and press delete. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.

How Does The Email Subscription Work? How To Opt-in and Opt-out?

If you would like to receive the newsletter offered, we need an e-mail address from you, as well as your consent to the receipt of the newsletter. To ensure that the e-mail address provided is correct and that we are allowed to send the newsletter to this address, we use the so-called double-opt-in procedure. In the course of this, the potential recipient can be included in a distribution list. Afterwards, the user receives a confirmation e-mail to confirm the application legally. Only when the confirmation is made, the address is actively included in the distributor. We use this data exclusively for the delivery of the requested information and offers, mainly for information and advertising purposes. As newsletter software provider, we work together with a third-party program. Your data will be transmitted to this party, for who it’s prohibited to sell and use your data for purposes other than sending our newsletters. The granted consent to the storage of data, the e-mail address and their use to send the newsletter, can be revoked at any time through the "unsubscribe" link in the newsletter. Please note that due to email production schedules you may receive any emails already in production.

Your Consent

By using our site, signing up for e-mail subscriptions or placing any order, you consent to our privacy policy. If you are under 16 you must let your parents or guardian know about our Privacy Policy before registering to use this site. We reserve the right to only accept orders from those over 18 years.

Changes To Our Policy

This online privacy policy applies only to information collected through our website and not to information collected offline. If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change.

This policy was last modified on May 25, 2018. These terms & conditions comply with the General Data Protection Regulation (EU) 2016/679 of 27 April 2016 and Danish Executive Order on Cookies No. 1148 of 9 December 2011.

Requests, Questions And Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue. You have a right to request about the collection, usage, storage, modification and erasure of your personal data according Art. 12 to 14 and Art. 15 to 22 GDPR. If you want to exercise this right, you can reach out to us:

Son of a Tailor ApS
Frederiksholm Kanal 4, 1.
1220 København K