Designed in Denmark. Produced in EU.
SON T-Shirt
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SON T-Shirt

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Custom fit means you get garments perfectly fitted to you and only you. All our algorithm needs is your height, weight, age, and shoe size to create your size.

Most Popular

Our most ordered products

Cotton T-Shirt
Cotton Hi-Neck T-Shirt
Heavy Wool Sweater / Zero Waste

New Arrivals

All our most recent color and product launches

SON T-SHIRT
Knit Colors / 01 / 2023
SON T-SHIRT
Knit Colors / 01 / 2023
Tencel™ T-Shirt / Long-Sleeve
Wool Colors / 01 / 2023
Cotton Colors / 01 / 2023
Wool Colors / 12 / 2022
Cotton Colors / 12 / 2022
Knit Colors / 11 / 2022
Supply Change - Son of a Tailor

We’re a clothing / technology company. A company of engineers. Supply chain enthusiasts. Designers. And customer experience advocates. We’re passionate about delivering the perfect garments for our customers. And we never give up.

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Free Remake Guarantee

If you aren't 100% satisfied with the fit, get a free remake up to 4 months after purchase, and we'll even pay to ship it to you.

Worldwide shipping

We ship from Europe where our production is based. But you can enjoy our custom-fit garments around the world. Any questions about our shipping options? Get in touch via the chat function.

We’re here to help

Have questions about our approach or how to achieve the fit you're after? We're just one click away. Simply drop us a message via the chat function and our team will get back to you.

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