We want your clothes to fit perfectly. When they fit, you wear them. When you wear them often, they become favorites. The world needs stuff that lasts. So, we make clothing that does.
New Arrivals
May Colors
Our summer launch calendar brings you fresh hues each month for our core essentials. From breezy neutrals to balanced pops of color, these limited-edition colors infuse your wardrobe with energy all season long.
Son x George Byrne
For the third edition of our Canvas series, George Byrne blends modernist abstraction with urban realism, transforming our hometown Copenhagen into colorful dreamscapes.
About Us
Our Mission
We want your clothes to fit perfectly. When they fit, you wear them. When you wear them often, they become favorites. The world needs stuff that lasts. So, we make clothing that does.
Learn More
Our Production
At our own production facility SON Supply, we translate your body data into a perfect, lasting fit every time. With trusted local partners, we’re committed to delivering custom fit, made to order clothing that stands the test of time.
Learn More
Our Impact
We believe business should make a positive impact for everyone. Our made-to-order model means we deliver the perfect fit every time — while helping to lighten fashion's footprint on the planet.
Learn More
Visit us offline
Our store is designed to put you center stage. Stop by 7 days a week to receive guidance on achieving the fit that's just right for you, feel our range of fabrics, and check out the latest launches.
Free Remake Guarantee
If you aren't 100% satisfied with the fit, get a free remake up to 4 months after purchase, and we'll even pay to ship it to you.
Worldwide shipping
We ship from Europe where our production is based. But you can enjoy our custom-fit garments around the world. Any questions about our shipping options? Get in touch via the chat function.
We’re here to help
Have questions about our approach or how to achieve the fit you're after? We're just one click away. Simply drop us a message via the chat function and our team will get back to you.