Designed in Denmark. Produced in EU.

SON X MATTHEW JOHNSON

Go to garment
SON X MATTHEW JOHNSON

Introducing our collaboration with Matthew Johnson, fine art and editorial photographer based in New York’s Hudson Valley.

Play video
"I started shooting this series on New York subways. And the kind of painterly imagery of the photography felt like a memory of a commute you took a long time ago...You can't really hold onto it. But it's still something you relate to.” - M.Johnson
“NYC” series shot in New York City.
See more at bymatthewjohnson.com

We invited Matthew to capture our hometown Copenhagen how he has learned to capture New York City, with our iconic white Cotton T-Shirt as the canvas.

Shot in Copenhagen August 2024
Shot in Copenhagen August 2024

The result is two print T-shirts, limited to 250 items each and available via pre-order.

"Just like most of my work, I don't want it to feel like a literal interpretation. I want there to be room for people to project their own memories of the city onto the imagery.” -M.Johnson

The T-shirts are made from 100% Supima cotton for a luxuriously smooth feel and supreme durability – and custom fit, of course.

Pre-order yours until 20th October with a delivery time of 2 weeks from that. Limited to 250 each.

GO TO GARMENT