Designed in Denmark. Produced in EU.
Graphite Sweatshirt
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Graphite Sweatshirt

We're on a mission to reengineer the clothing industry. Why? Because it overuses and overproduces, which means a lot of wasted resources, and a lot of clothes that don't fit and aren't worn.

That's why your garment is custom fit and made to order. If you don't need it, we don't make it. If you do, we make sure it fits right and will serve you well for years to come.

New Arrivals

All our most recent color and product launches

Graphite Sweatshirt / 02 / 2024
Wool Sweater Colors / 02 / 2024
Graphite Sweatshirt / 02 / 2024
Wool Sweater Colors / 02 / 2024
Sweatshirt Colors / 02 / 2024
Cotton Colors / 02 / 2024
Open Collar Pullover
Heavy Knit Colors / 01 / 2024
Wool Colors / 01 / 2024
Supply Change - Son of a Tailor

We’re a clothing / technology company. A company of engineers. Supply chain enthusiasts. Designers. And customer experience advocates. We’re passionate about delivering the perfect garments for our customers. And we never give up.

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Free Remake Guarantee

If you aren't 100% satisfied with the fit, get a free remake up to 4 months after purchase, and we'll even pay to ship it to you.

Worldwide shipping

We ship from Europe where our production is based. But you can enjoy our custom-fit garments around the world. Any questions about our shipping options? Get in touch via the chat function.

We’re here to help

Have questions about our approach or how to achieve the fit you're after? We're just one click away. Simply drop us a message via the chat function and our team will get back to you.