We're on a mission to reengineer the clothing industry. Why? Because it overuses and overproduces, which means a lot of wasted resources, and a lot of clothes that don't fit and aren't worn.
That's why your garment is custom fit and made to order. If you don't need it, we don't make it. If you do, we make sure it fits right and will serve you well for years to come.
All our most recent color and product launches
Our full range of essentials - from the softness of cotton to the natural high-tech properties of wool to the featherlight feel of TENCEL™ Lyocell.
The classic in the softness of extra long staple Supima cotton, the subtle texture of Merino wool, and the supreme lightness of TENCEL™ Lyocell.
Made from the iconic pique fabric, our Polos combine sophistication with comfort. The characteristic honeycomb structure makes for an interesting look and increases breathability.
Our Cotton Sweatshirts and Hoodies are made to be worn 365 days a year: In the sweet spot between medium and heavy-weight, they are thick enough to be worn on their own yet thin enough for layering.
Our Oxford Shirt features a classic button-down collar and a back pleat for ultimate comfort. The Pique Shirt combines the comfort and breathability of the Pique Polo with the classic silhouette of a Shirt.
Supremely soft knitwear for every occasion: from the classic Pullover to the contemporary Hi-Neck to the cosy Wool Sweater, and more. The first 3D-knitted, made-to-order knitwear in the world causes less than 1% production waste compared to an industry average of 20% for each clothing item produced.
We reengineered the Undershirt to be invisible in color and in touch. The range of shades is designed to match your skin tone so the Undershirt becomes invisible under your Shirt. Thanks to the properties of TENCEL™ Lyocell, it's so light it almost feels like you're wearing nothing at all.
We’re a clothing / technology company. A company of engineers. Supply chain enthusiasts. Designers. And customer experience advocates. We’re passionate about delivering the perfect garments for our customers. And we never give up.Learn More
If you aren't 100% satisfied with the fit, get a free remake up to 4 months after purchase, and we'll even pay to ship it to you.
We ship from Europe where our production is based. But you can enjoy our custom-fit garments around the world. Any questions about our shipping options? Get in touch via the chat function.
Have questions about our approach or how to achieve the fit you're after? We're just one click away. Simply drop us a message via the chat function and our team will get back to you.