Made for... Georg
Vienna-based creator Georg on vintage, quality, and the quiet beauty of considered style.
In this edition of Made For, we meet Georg, a Vienna-based creator with an eye for timeless design and the quiet details that shape a meaningful wardrobe. Drawn to slow fashion and the character of vintage pieces, he approaches clothing with intention, letting quality, feel, and longevity guide his choices.
What first sparked your interest in vintage shopping and slow fashion?
My connection to sustainable fashion actually started through Instagram, when bloggers like dariadaria began raising awareness around the topic.
Back then, in menswear, there was hardly any representation of sustainable and stylish alternatives, so I started sharing my own outfits with my followers. Vintage shopping naturally became part of that journey for me – not only as a way of consuming more sustainably, but also because I’ve always been a fan of classic cuts and high-quality fabrics, which you rarely find in today’s fast fashion.
What makes a garment stand the test of time in your wardrobe?
Personally, I pay a lot of attention to the materials being used and try to avoid synthetic fibers whenever they don’t really serve a purpose. The ‘feel’ test is always a reliable way for me to check the quality of a fabric. Very often you can already see signs of wear in the store, like fraying fibers or marks from the hanger. And when I shop online, I always look closely at the fabric composition. If the information is incomplete or missing, that’s usually a clear sign to stay away!
How does the city influence the way you see style, photography, and clothing?
I love the timeless charm of Vienna. Compared to other big cities, people might say Vienna has a certain slowness to it, but for me, that’s exactly its strength.
Viennese people know how to take their time, how to enjoy life, and how to appreciate beauty and culture. The city just fits really well with me and my more classic, timeless style.
How do you personally balance timeless style with experimentation?
In general, I think trends can be a good thing if they spark creativity and encourage people to try something new. I’m just not a fan of trends that only push mindless consumption.
If a trend really excites me, I try to figure out what exactly it is that I like about it and then restyle that feeling with pieces I already own. And if I completely fall in love with a specific trend piece, I have this rule: if I’m still thinking about it one or two weeks later, and I can already see different ways of styling it, then I allow myself to go for it.
What's your favorite Son of a Tailor item?
That’s a tough question, but if I had to choose, I’d go with the Knit Shirt. I love how versatile it is, and I’m a big fan of the lightweight fabric. It's super breathable but still keeps you warm.
For me, it’s the perfect piece for those days when you can’t really trust the weather forecast and want to be prepared for anything.
Thank you Georg for talking to us. If you’re interested to learn more about Georg, then follow him on Instagram. And, if you missed it, read our Made For conversation with Swiss-German artist, and long-sleeve fan, Rolf Sachs.
