A higher score — and a higher bar

What makes this milestone even more meaningful is that it reflects a significant transformation in how we operate. In 2023, we opened our own production facility in Portugal: SON Supply. For this latest recertification, our vertically integrated operations were assessed under B Corp’s Manufacturing standards — a more rigorous category than our original Retail/Wholesale designation.

Despite this shift, we achieved a higher score. It shows how bringing production in-house has helped us improve traceability and accountability, which are key areas reflected in our score. It gives us greater control, higher traceability, and the ability to improve every detail: from resource use to working conditions.

As most fashion brands continue to keep manufacturing at arm’s length, we believe it’s time this becomes the norm, not the exception.

The traditional model is broken

Fashion has long been built on a model of overproduction and unsustainable growth. The consequences? Excess inventory, exploitative labor practices, and a staggering environmental footprint are a stark reality. The industry contributes to 8% of global greenhouse gas emissions, more than international aviation and shipping combined. Meanwhile, 87% of textiles end up incinerated or in landfills.

But beyond these environmental costs, the traditional model is proving economically unsustainable. Consumers are demanding transparency, accountability, and better business practices. Brands that ignore this shift risk losing relevance in a marketplace where responsibility is no longer a niche concern — it’s the baseline.