Lyocell 101
The most innovative natural fiber in your wardrobe
Lyocell is one of those fabrics that almost feels futuristic: feather-light, breathable, soft enough to rival silk, and… made of wood pulp. Seriously.
Originally introduced under the trade name TENCEL™, Lyocell has since become the industry-standard name for this versatile, plant-based fiber. We use it in our collection where flow, drape, breathability and all-day comfort come first. To put it another way, it’s a perfect and unique fiber for the warm summer months.
What is Lyocell?
Lyocell is a cellulosic fiber, meaning it is made from wood pulp, typically sourced from a mix of certified and controlled trees, including eucalyptus, beech, and spruce. The pulp is processed into fiber through a closed-loop system that recovers and reuses more than 99% of the solvent used; a major win for low-impact production.
The result: a semi-synthetic fabric that blends natural origins with modern functionality.
Why Lyocell stands out
Lyocell is one of the most advanced fibers available today, with many qualities. These features are valuable year-round, but especially relevant when temperatures rise:
The fabric of the season, and beyond
We lean on Lyocell when creating garments that need to perform in summer: lightweight enough to breathe, strong enough to last, and soft enough to feel luxurious all day. Its ability to regulate moisture and temperature makes it a smarter, more sustainable alternative to traditional cotton and synthetics, particularly in hot or humid climates.
How we use Lyocell
While Lyocell is a powerhouse fiber, we think it works best paired with cotton (67/33 split) to give your shirt a bit of extra strength, heft, and a subtle melange look. At 170 g/m2, our Lyocell T-shirt feels light and has an airy drape without feeling throwaway or shapeless.
Whether you’re encountering Lyocell for the first time or have already made it a seasonal staple, we hope this gives you a deeper understanding of why we believe in it as a fiber. Roll on summer: it’s Lyocell season.
Further Reading
Curating Masseria Moroseta
Founder Carlo Lanzini explores, joined by Giorgia Eugenia Goggi, who helms the in-house Moroseta Kitchen, what it means to invite guests into your universe, the benefits of growing your own produce, and bridging tradition with new ways of thinking.
Behind our SS26 shoot at Guest House No. 16
In conversation with Norm Architects founder Jonas Bjerre-Poulsen
Designing for lasting impact with Muyiwa Oki
Architect and former RIBA President Muyiwa Oki on the power of reconstruction and using his own success to open doors for a new generation